20 Tricks Using Google Trends for SEO Keyword Research

Google Trends is a powerful and free tool that can help you optimize your SEO strategy. In this comprehensive guide, we’ll explore the nine steps Using Google Trends for SEO Keyword Research.

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We’ll break down each step and provide insights into how you can use Google Trends effectively for keyword research and content optimization.

 

Pick an Article Topic

• Start by choosing a core topic for your article.
• Tony Hill recommends applying this to both new and existing content.
• Ensure that your chosen topic aligns with your website’s niche and audience.

 

Identify Your Target Audience

• Understand your audience’s location and preferences.
• Tailor your content to cater to specific regions, such as the U.S., UK, or Canada.
• Keep in mind that audience demographics can affect keyword selection.

 

Set the Time Period

• Select an appropriate time frame for your topic.
• Use the past 30 days for trending topics.
• Opt for the past 90 days for topics with strong momentum.
• Choose the past 12 months for evergreen content.
• Adjusting the time frame allows you to gauge keyword relevance.

 

Set the Search Type

• Explore different search types, including web, image, YouTube, etc.
• Each search type can provide unique keyword insights.
• Consider the potential of different types to find related entities.

 

Review Related Topics

• Examine related topics to identify relevant entities.
• Prioritize topics that strongly connect with your core topic.
• These topics serve as entities that Google uses to understand content.

 

Use Entities

• Leverage entities to establish strong semantic connections in your content.
• Include related entities within the same sentence or paragraph.
• Keep in mind that Google uses entities to comprehend web content.

 

Review Related Queries

• Analyze pure search terms that users are actively searching for.
• Consider including these queries in your content.
• Ensure that the selected queries are grammatically correct.

 

Gather Data and Eliminate Duplicates

• Export keyword data for different time frames (12 months, 90 days, and 30 days).
• Use tools like Google Sheets to filter out duplicate keywords.
• This step helps you maintain a clean and organized keyword list.

 

Explore Seasonal Trends

• Identify seasonal patterns and trends related to your niche.
• Create content and optimize keywords based on these seasonal fluctuations.

 

Compare Multiple Keywords:

• Compare the performance of multiple keywords in the same graph.
• This helps in understanding which keywords are more popular or have better potential.

 

Utilize Geographic Data

• Leverage geographic data to target specific regions or countries.
• Optimize keywords to align with local SEO strategies.

 

Set Up Email Alerts

• Create email alerts for specific keywords or topics of interest.
• Stay updated on the latest trends and receive notifications in your inbox.

 

Analyze Rising Keywords

• Keep an eye on “Rising” keywords to spot emerging trends.
• Capitalize on new opportunities by creating timely content.

 

Combine Google Trends with Other Tools

• Use Google Trends in conjunction with other SEO tools for a comprehensive strategy.
• Tools like Google Keyword Planner and Google Search Console can complement your research.

 

Study Long-Tail Keywords

• Don’t focus solely on high-competition keywords.
• Investigate long-tail keywords to target specific, less competitive niches.

 

Monitor Competitor Trends

• Enter competitors’ brand names or specific keywords to track their performance.
• Gain insights into your competitors’ strategies and adapt accordingly.

 

Refine Content Strategy

• Based on Google Trends data, refine your content creation strategy.
• Create content that aligns with trending topics and user interests.

 

Consider User Intent

• Think about the intent behind the keywords you’re targeting.
• Create content that provides value and answers users’ questions.

 

Optimize for Mobile

• Check if your keywords and content align with mobile search trends.
• Mobile optimization is crucial as more users search on smartphones.

 

Regularly Update Content

• Keep your content fresh and up-to-date based on changing trends.
• Refresh older articles to maintain their relevance.

 

A/B Test Headlines and Descriptions

• Experiment with different headlines and meta descriptions.
• Monitor which variations attract more clicks and traffic.

 

Track Performance Metrics

• Use analytics tools to track the performance of optimized content.
• Monitor rankings, click-through rates, and conversions.

 

Engage with User Comments

• Encourage user engagement by responding to comments and questions.
• Foster a community around your content.

By following these nine steps, you can harness the full potential of Google Trends for SEO keyword research and content optimization. Remember that SEO is a dynamic field, and staying informed about the latest trends and strategies is crucial for success.