Unfamiliar to many, Google Discover is an overlooked tool. Bloggers face challenges in optimizing their content. This guide offers insights and tips for successful Google Discover optimization.

1. Understanding Google Discover

• Google Discover is akin to platforms like YouTube Shorts and TikTok, delivering articles and videos.
• Google employs AI algorithms like “Google News AI/ML” and “Topic Layer in the Knowledge Graph” to personalize content.
• User activity such as search history, YouTube views, and engagement influences content suggestions.
• Location history and settings also contribute to relevant local content display.
• Followed topics enhance content personalization and recommendations.

2. Criteria for Google Discover Content

• Google indexes various content types, eligible for display on Google Discover.
• Content must adhere to Google’s Discover content policies.
• Certain content types like job applications, forms, code repositories, and satirical content might not be suitable for Google Discover.

3. How to enable Google Discover

• Users may unknowingly disable Google Discover by turning off “Web and app activity.“
• Access this setting through the Google app by managing the Google Account and navigating to “Data and Privacy.”

4. Optimizing for Google Discover: Tips and Techniques

1. High-Quality Images
   • Google Discover emphasizes visual appeal.
   • Choose compelling images from the audience’s perspective.
   • Optimize images with a width of 1200 pixels and enable “Max-image-preview: large” meta tag.
2. Click-Worthy Page Titles
   • Craft clear, concise, and engaging titles.
   • Avoid misleading or incomplete titles that may appear as clickbait.
   • Titles should communicate value accurately.
3. Relevant Schema Markups
   • Structured data aids search engines’ understanding.
   • Add pertinent schema markups to improve content visibility.
   • Use relevant schema types based on content categories.
4. Enhance E-A-T Signals
   • Expertise, Authoritativeness, Trustworthiness (E-A-T) enhance content credibility.
   • Expand your content reach beyond blog posts.
   • E-A-T is vital for authoritative topics like health and finance.
5. Focus on Evergreen Content
   • Prioritize content relevant to search intent.
   • Craft engaging, evergreen content that stands the test of time.
   • Update and refresh older content periodically.
6. Periodically Update Content
   • Regularly review and update content to ensure relevance.
   • Incorporate keywords your content ranks for.
   • Use tools like Rank Math’s Analytics Module to identify relevant keywords.
7. Mobile-Friendly Website
   • Ensure your website is mobile-friendly for a seamless user experience.
   • Opt for mobile-responsive WordPress themes.
   • Test your site’s mobile-friendliness using available tools.
8. Create Google Web Stories
   • Web stories enhance content visibility across Google platforms.
   • Use the Web Stories WordPress plugin to create engaging stories.
   • Embed web stories within posts for added engagement.
9. Track Discover Performance on Search Console
   • Utilize the Discover tab in Google Search Console.
   • Monitor impressions, clicks, and click-through rates (CTR).
   • Address violations promptly to avoid losing discover traffic.

5. Finally: 

• Google Discover offers a supplementary traffic source.
• Employ strategies outlined in this guide to optimize content for Google Discover.
• By following these steps, you can increase your chances of gaining traffic from Google Discover.
• Remember, Google Discover should complement your existing traffic strategy, not replace it.